With Changes in Social Media, Comes Changes in Advertising Techniques

If you haven’t seen them yet, you’ll surely be seeing them soon. The next wave of social media integrated advertising comes in the form of cinemagraphs.

A cinemagraph created at Inkaterra La Casona by Burg and Beck's Ann Street Studio. (Taken from Adweek's article)

A cinemagraph created at Inkaterra La Casona by Burg and Beck’s Ann Street Studio.

I recently came across an article on Adweek regarding cinemegraphs which sparked my interest after realizing I had seen one earlier that day on Instagram.

At first I was a little thrown off. In front of me was a stand still photo image, but a part of the image was moving. Instagram has allowed for a small number of corporations to advertise on the platform for some time now. And this is the next technology development for the advertising sector in regards to social media.

According the article, we’re about to see lots of cinemagraphs on Facebook. But in my opinion these style of ads work better on Instagram. Instagram’s last update includes the ability for videos to play on a loop (a previous update allows videos to play without first being tapped by the user). The advertisements are a natural fit for the platform. They’re high quality and if you already follow companies or brands it’s really hard to differentiate between a normal post and a sponsored post — a win for the companies who are advertising.

A cinemagraph created for Ecco Domani by Burg and Beck's Ann Street Studio. (Taken from Adweek's article)

A cinemagraph created for Ecco Domani by Burg and Beck’s Ann Street Studio.

As a social media user, prominent ads are annoying. Instagram is at an advantage because advertisements are easily incorporated into the platform in a natural way. With that being said, Instagram cannot go overboard with how many advertisements they allow on users’ timelines.

Besides being initially taken aback by cinemagraphs, I have to say I think they’re pretty neat. Cinemagraphs add a bit of flair to a normal photo and definitely catch the eye. And next time you’re scrolling through your Instagram feed, I’ll bet that you’ll stop when you see movement in an otherwise still image.

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