How Much Is Your Content Worth?

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$3.7 billion. That’s how much money Facebook earned in revenue in one year. It’s interesting to think about Facebook’s business model; we post our content and advertisers pay Facebook big bucks to put their brands in front of our faces. I never put much thought into it before — the fact that Facebook is earning billions of dollars thanks to mine and your content. But it’s true. They are.

Enter Tsu, a new social network that’s hoping to shake things up a bit. Tsu is an “invite-only platform that rewards social activity for all users. You can share photos, videos, and any type of content with your friends and followers,” per the company’s website. That reward, by the way, is of the monetary variety.

Yes, Tsu believes that we, the creators of the content, should be paid for what we post. Ninety percent of what Tsu earns is given back to users. If it sounds too good to be true, you’re not alone. I was skeptical. And I think there were two reasons.

1) There’s money involved

2) It hasn’t hit the mainstream yet

However, Tsu seems legit. It’s been featured on ABC News, The New York Times and the BBC. Celebrities such as 50 Cent, Luol Deng and Andy Roddick are already on the site.

“Here’s how it works: For starters, tsu keeps 10 percent of all revenue it makes from advertisements, third-party applications and sponsorships. The other 90 percent is shared back to users via two separate pools of money, one for content creators and another for the network that recruited the content creator.”

Biz Journals

For me, the selling point to sign up was the fact I didn’t have to register a bank account or card number. Tsu gives you the option to have checks mailed to you after acquiring a minimum of $100 in your “Bank.” I also like how Tsu positions itself as a positive social network with guidelines aiming for a fair and fun experience.

Screen grab taken from Tsu's FAQ page

Screen grab taken from Tsu’s FAQ page

Like any new social network, it’ll be interesting to see how Tsu fairs over the next few months, years and beyond.

Since you can’t create a profile and check out the site unless you have a short code, feel free to use mine ( to sign up. So far, I like what I’m seeing.


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